Wednesday 17 February 2010

Size Matters?

Recently I've been on an e-bay facilitated nostalgia trip. Outgunned by those willing to pay silly money for Egger Bahn, I turned my attentions to the Airfix kit. Here are three of the objects of my desire, all rather mundane and still on the market thanks to Dapol. I set myself a spending limit of a fiver for each piece including postage, and though I could buy Dapol for about that price, I get the benefit of the glorious box art. What surprised me was the way the packaging grew over the years. Whether it's for the psychological effect of getting more for your money or to increase shelf presence I don't know; but it does show that the seeds of over packaging were sown a long while ago. I may not be typical, but looking at the three examples here it's the earliest and smallest that I find most attractive.

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